01
Aug
Aug
Conversion Optimization with Adam Bonnifield
Adam Bonnifield is the co-founder of Spinnakr, a website optimization startup. He's spent his career doing conversion optimization for clients around the world.
Listen to Adam's Podcast and expert tips:
Simply click the play button below to stream the podcast via your browser.
Alternatively, you can download the podcast in .mp3 format for offline listening.
Download the full Conversion Optimization article that shows
Section 1 — Develop Persona(s) And Hypotheses
Complete The Empathy ExerciseDevelop A Hypothesis For Your Persona(s)
Validate Your Hypothesis With Real People
Analyze Current Traffic For More Data Points
Section 2 — Build Messaging And Call-To-Action
Develop Headline Messaging For PersonasDevelop Credibility And Trust For Each Persona
Develop An Action Item For Each Persona
Section 3 — Testing Conversion
Setting Up Your A/B Split Testing InfrastructureCreate Experiment #1: Messaging
Create Experiment #2: Credibility
Create Experiment #3: Call to Action
Get Human Feedback
Analyze Results
Section 4 — Refine Your Segmentation
Segment By Email GroupsSegment By Landing Page
Segment Your Organic Traffic With Spinnakr
Looking for more?
Visit Spinnakr's Website: Spinnakr
Listen to the full interview with Adam:
Simply click the play button below to stream the podcast via your browser.