Conversion Optimization with Adam Bonnifield

Adam Bonnifield is the co-founder of Spinnakr, a website optimization startup. He's spent his career doing conversion optimization for clients around the world.

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Section 1 — Develop Persona(s) And Hypotheses

    Complete The Empathy Exercise
    Develop A Hypothesis For Your Persona(s)
    Validate Your Hypothesis With Real People
    Analyze Current Traffic For More Data Points

Section 2 — Build Messaging And Call-To-Action

    Develop Headline Messaging For Personas
    Develop Credibility And Trust For Each Persona
    Develop An Action Item For Each Persona

Section 3 — Testing Conversion

    Setting Up Your A/B Split Testing Infrastructure
    Create Experiment #1: Messaging
    Create Experiment #2: Credibility
    Create Experiment #3: Call to Action
    Get Human Feedback
    Analyze Results

Section 4 — Refine Your Segmentation

    Segment By Email Groups
    Segment By Landing Page
    Segment Your Organic Traffic With Spinnakr

Looking for more?

Visit Spinnakr's Website: Spinnakr

Listen to the full interview with Adam:

Simply click the play button below to stream the podcast via your browser.